Eric Richmond
Principal - Seo & Audience Development Director @Expert Seo Consulting
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WORK HISTORY
Principal - Seo & Audience Development Director @Expert Seo Consulting
New York, NY, US
Provides audience development through various digital marketing strategies. Establishes corporate SEO best practices. Functions as ad hoc SEO/SEM department for small to mid-sized advertising agencies. Produces and delivers SEO training to editorial teams and content developers. Partners with agencies to create and launch Google® AdWords® paid search campaigns. Monitors performance. Adjusts bid pricing and bidding strategy as needed. Creates bi-weekly reports. Represent agency during agency-client meetings.SELECTED CLIENT RESULTS Increased startup online news magazine’s organic search traffic 200% in 8 months. Improved search results by restructuring site content and improving user experience to facilitate engagement. Built brand awareness of new treatments for 3 international pharmaceutical companies by launching and managing 4 paid search campaigns and PPC campaign to acquire clinical trial participants. Filled 100% of open participant slots in 2nd round of clinical trials international pharmaceutical company’s new product. Worked with advertising agency to create and implement Google AdWords paid search campaign. Worked with publisher’s development team to improve Google’s indexability and usability across delivery platforms. Expected to boost Google’s indexability 100% and pages viewed 200+ per visit. Improved media platform’s frequency-of-return to 3.2 user visits per month, up from 1 user visit every 65 days. Developed analysis-based cross-brand strategy and created mobile-first newsletter template. Increased national hotel chain’s organic search traffic 300% in 24 months by developing and implementing SEO and link-building strategies.
SKILLS
ABOUT ERIC RICHMOND
Giving small- to mid-sized companies a competitive edge is the driving force behind what I do. Before starting Expert SEO Consulting, I headed audience development for Complex Media and TechMedia Network (now Purch). You’re probably not running a major media network but partnering with us gives you access to the same level of knowledge and expertise. SEO Expert Consulting focuses on: SEO AUDITSWe conduct Basic and Forensic audits. Basic audits are done 2X or 4X a year. Forensic audits are done when a website’s traffic tanks. While we analyze the same variables for both audits—performance, usability, site structure, traffic, visibility, etc—we evaluate them differently. A health services client hired us when their traffic dropped 73%, shortly after Google’s 1st “Medic” algorithm update. A Forensic audit revealed issues due to a recent website redesign as well as those related to the update. RESULT: We identified specific, actionable problems which enabled client’s staff to focus their efforts and recover a substantial amount of traffic COMPETITIVE ANALYSIS Today you compete for search engine visibility and sales. That’s why we analyze the publications, universities, how-to videos, and blogs you compete with in search and your business rivals. Our market intelligence provided meaningful direction to an Agency redesigning a leading manufacturer’s website. RESULT: The copy was revised to better align with User search intent which boosted search engine visibility 31%. The only constant in search and social media is change. You hear about 6-7 Google updates a year. The truth is they make 450+. I keep up on all industry changes, so you don’t have to. To learn how we can help you increase your search ranking visit expertseoconsulting.com to book a call or contact e•••@expertseoconsulting.com Audience Development | Search Engine Optimization (SEO)| Search Engine Marketing (SEM)| Traffic Analysis | SEO Training | Social Media | Link Development
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