Eric Ha

WORK HISTORY

EDUCATION

ABOUT ERIC HA

As an Integrations Engineer at Oracle Advertising (Moat Analytics) with 10+ years of experience in the ad tech industry, I specialise in leading technical integration projects that enhance attention, ad verification and measurement for some of our largest clients across EMEA and APAC regions. My role involves collaborating with clients to ensure seamless integration across various environments, including display, video, connected TV, audio, and in-app advertising.I pride myself on being a trusted technical advisor from the pre-sales stage, where I provide strategic consulting to align our solutions with client requirements. My expertise includes conducting technical presentations to showcase product capabilities and conducting weekly client calls to assess integration setups and address any issues.My collaborative approach extends to working closely with cross-functional teams; Engineering, GTM, Product, Data Science, Customer Success and Sales to formulate and implement tailored client solutions. I am adept at troubleshooting complex technical issues related to product implementation, measurement discrepancies, tagging, and tracking using tools like Charles, Git, and Chrome DevTools.In addition to my current role, I have a solid foundation in Ad Operations from my previous positions at global media owners such as Insider Inc, Business Insider and major UK publishers like Zoopla, Daily Mirror, Daily Express and Mumsnet. My background includes comprehensive campaign management, from inventory forecasting and implementation to optimisation and reporting allowing me to manage direct reports effectively as I progressed in my career.I am passionate about delivering innovative solutions that meet client needs while ensuring seamless experiences. My technical background enables me to communicate complex concepts clearly to diverse stakeholders, bridging the gap between technical and non-technical teams.I am eager to expand my knowledge within the ad tech industry and develop new skills that will further my career. Let’s connect if you’re interested in discussing innovative ad tech solutions or potential collaboration opportunities!