Eric Calderon
Director, Account-based Marketing @Sidecar Health
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WORK HISTORY
Director, Account-based Marketing @Sidecar Health
Austin, TX, US
EDUCATION
The Ohio State University
Bachelor's Degree, Consumer and Family Financial Services
SKILLS
ABOUT ERIC CALDERON
WHO I AM:A results-driven, innovative growth marketing leader with an 11+ year proven track record of delivering results through successful demand generation/customer lifecycle marketing strategy development, planning, and execution. Data-oriented demand generation trailblazer with extensive experience driving funnel, pipeline, and ARR through creating and implementing innovative demand generation and account-based marketing campaigns and programs.WHAT I DO:A passionate and customer-centric marketer that brings an entrepreneurial spirit and data-driven culture to every organization. A jack of all trades with a passion for understanding the various levers used to drive true growth. Help transform businesses into powerhouses by aligning sales and marketing and delivering delightful customer experiences. Specialties: Account-Based Marketing | Salesforce.com | Enterprise Software | Marketo | Sales and Marketing Alignment | Data-Analysis | Data Manipulation | Business Intelligence | Marketing | Marketing Operations | Product Positioning | Demand Generation Program | Lead Nurturing | Demand Generation Campaigns | Lead Generation Campaigns | Digital Marketing Programs | Search Engine Marketing | Search Engine Optimization | Lead Generation Efforts | Customer Experience | Marketo | User-centered Design | SEM | Web Analytics | Content Writing | A/B Testing | PPC | Google Analytics | Branding Building & Identity | Marketing Consultant | Organizational Change Management | Graphic Design | Content Development | Website Design | Social Media Marketing | Social Media Branding | Understanding Social Media ROI | Social Media Lead Generation | Social Networks & Joint Ventures | Budget Planning || Internet Marketing | Small Business | Digital Marketing Strategy | Direct Marketing Strategy | Marketing & Competitive Analysis | SEO | Corporate Culture Development | Entrepreneurial Start-ups | Partner Marketing | Sales Collateral | Tradeshow | Integrated Marketing Program | Lead Generation Programs | BIG Data
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