Erica Yao
VP, Marketing and Communications @CNIB
Toronto, ON, CA
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Jan 2026 — Present
VP, Marketing and Communications @CNIB
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Toronto, ON, CA
EDUCATION
2009 — 2010
NEOMA Business School
International Exchange Program
2018 — 2018
BrainStation
SEO, SEM & Analytics
2006 — 2010
Wilfrid Laurier University
BBA, Marketing Concentration
SKILLS
Web AnalyticsClient CommunicationIntegrated MarketingNew MediaCustomer PresentationsManagementUser ExperienceMarketing StrategyTime ManagementMarketingCustomer Relationship Management (Crm)New Business DevelopmentStrategyForecastingReporting & AnalysisMicrosoft ExcelPowerpointDigital MarketingClient Relationship BuildingTraffickingExcelTeam LeadershipCustomer Journey MappingDigital MediaDigital StrategyMobile MarketingProject ManagementMedia PlanningPresentation PreparationCrmSearch Engine Marketing (Sem)Online AdvertisingAnalysisSearch Engine Optimization (SEO)Product Management
ABOUT ERICA YAO
Experienced Digital Marketer with a proven record of growing e-commerce sales, consumer re-engagement, customer acquisition for range of companies from tech startups to telecommunication giants, to US pharma brands. Strategy to execution approach on digital marketing consulting support for small to midsized companies, B2B and B2C.
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