Erica D.
Lead, Brand Marketing Energy Collaborations - Jordan Brand North America @Nike
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WORK HISTORY
Lead, Brand Marketing Energy Collaborations - Jordan Brand North America @Nike
Lead integrated marketing campaigns across digital, social, retail, and experiential channels, driving growth and engagement for Jordan Energy collaborations and product launches.• Shape geo-led narratives and strategic messaging for marquee sport, culture, and fashion moments, including NBA All-Star Weekend and Super Bowl, activating products and experiences.• Manage relationships with partners, cross-functional teams, agencies, influencers, and luxury retailers to deliver high-impact tactics and culture-forward activations informed by consumer, cultural, and competitive insights.
EDUCATION
University of Alabama, Manderson Graduate School of Business
Master's degree, Marketing (Digital and Social Media)
Mississippi State University
Bachelor’s Degree, Communication / Public Relations
Parsons School of Design - The New School
Certificate Program, Parsons x Complex - Streetwear Essentials
ABOUT ERICA D.
Integrated brand marketing and communications leader with 10+ years driving global and geo campaigns, culturally resonant brand moments, and cross-channel communication across sport, culture, and streetwear. Expert in high-profile talent engagement, creator strategy, and shaping stories that build affinity and drive demand among culture.Contact: e••••••••@gmail.com
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