Erica McCormick
Growth Marketing Strategist @School Family Media
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WORK HISTORY
Growth Marketing Strategist @School Family Media
As a Growth Marketing Strategist for the TeacherLists team at School Family Media, LLC, I develop and execute innovative marketing strategies that drive audience growth and engagement in the K-12 education sector. My role focuses on lead generation, audience segmentation, and customer retention, leveraging data-driven insights and marketing automation tools like HubSpot to optimize campaign performance. I collaborate cross-functionally to align marketing initiatives with business objectives, create compelling content, and support sales enablement efforts.
EDUCATION
St. Norbert College
Bachelor of Arts (B.A.), Communication and Media Studies
University of Wisconsin-Green Bay
Master of Science (M.S.), Business Administration and Management, General
ABOUT ERICA MCCORMICK
An experienced digital marketer and agency operations leader with a track record of managing and motivating remote teams to deliver exceptional results. Strong communicator who can build and maintain positive relationships with clients, stakeholders, and team members.
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