Erica Uwaka
Founder & Head of Marketing @Coco Verde
Signup · Get unlimited contacts
WORK HISTORY
Founder & Head of Marketing @Coco Verde
San Francisco, CA, US
At Coco Verde, I lead the vision and strategy for a brand that celebrates textured hair and inclusivity in beauty. As the founder, I’m deeply involved in every aspect of the business, from product development and sourcing high-quality, natural ingredients like Senegalese Baobab Oil and Peruvian Passion Fruit Oil, to building a strong community of beauty enthusiasts. My focus is on creating a sensory experience through our products, offering a blend of luxury and authenticity.Key Responsibilities:Product Development: Oversee formulation of hair care products, ensuring they are effective for all hair types, with an emphasis on textured hair.*Brand Strategy & Marketing: Develop marketing strategies that showcase Coco Verde’s unique approach, and foster customer loyalty through engaging digital and community-driven content.*Sustainability & Sourcing: Lead the efforts to responsibly source ingredients, ensuring they are high-quality and eco-friendly.*Community Engagement: Cultivate relationships with a diverse community, hosting events and collaborations to promote inclusivity in beauty.*Business Growth: Manage operations, oversee financials, and ensure sustainable growth while upholding the brand’s core values.
EDUCATION
San Francisco State University
Bachelor of Science - BS, Biology
ABOUT ERICA UWAKA
I am a Creative Marketing & Social Media Brand Strategist with a passion for visual storytelling, product aesthetics, and brand-building. With experience in branding, social media marketing, and creative direction, I specialize in crafting compelling campaigns that resonate with audiences and elevate brand identities.As the Founder of Coco Verde, I have built a beauty brand from the ground up, overseeing everything from product development to social media strategy, influencer collaborations, and visual branding. My expertise lies in curating high-end aesthetics, producing captivating content, and executing marketing campaigns that drive engagement and sales.In addition to my entrepreneurial experience, I bring skills in: Creative direction & visual branding – Leading photo shoots, styling, and campaign storytelling Social media marketing – Growing brand presence through strategic content creation Product launches & campaign strategy – Developing marketing activations that convert Influencer & community engagement – Cultivating authentic partnerships that boost brand awarenessI am actively seeking opportunities in Creative Marketing, Brand Strategy, and Visual Content where I can apply my skills to help brands elevate their storytelling, aesthetics, and market presence. Open to roles in beauty, fashion, lifestyle, and luxury branding.Let’s connect and create something impactful!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.