Erica Gallo
Channel Marketing Specialist @American Meadows, Inc
Signup · Get unlimited contacts
WORK HISTORY
Channel Marketing Specialist @American Meadows, Inc
Manage strategy and execution of digital advertising efforts across Google & Bing, Meta, Pinterest, and Amazon- Identify testing opportunities across channels including audience optimizations and A/B tests aimed to increase ad efficiency and increase qualified website sessions- Implemented new search ad copy on high priority ads, resulting in +18% CTR performance over existing ads- Analyze business trends and channel level data on a weekly basis, reporting out to the e-commerce, merchandising, and brand teams on ROAS, conversion rate, and category performance- Coordinate with marketing leadership and finance on ad spend forecasting and marketing budget allocation- Lead regular Amazon team meetings ensuring team is aligned on inventory needs, media allocation, brand store updates, and account health.
EDUCATION
University of New Hampshire
Bachelor of Science (B.S.), Nutrition and Wellness; Dual major in EcoGastronomy
SKILLS
ABOUT ERICA GALLO
Results-driven digital marketing specialist with proven success managing cross-channel…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.