Erica Dipaolo Chekanoff
Performance Marketing Manager @Renovation Brands
Signup · Get unlimited contacts
WORK HISTORY
Performance Marketing Manager @Renovation Brands
Oversee paid programs for Renovation Brands\' largest account, driving incremental return & positive YoY VC- Restructured and scaled paid social programs in 2023 for fireplace business (+58% revenue,+17% ROAS YoY) through audience expansion, creative testing, and budget-optimization strategies- Own test-and-learn frameworks — including search bid strategies, geo-targeting, and creative A/B testing — driving measurable improvements in campaign efficiency across channels- Partner cross-functionally with creative, merchandising, and UX teams to align messaging, seasonal campaigns, product launches, and lifecycle marketing initiatives, ensuring consistent and effective customer experiences
EDUCATION
Calvin University
Voice and Opera
MIT Sloan Executive Education
Certificate, Digital Marketing Analytics
Franklin University
Bachelor's, Interactive Media Design & Development
SKILLS
ABOUT ERICA DIPAOLO CHEKANOFF
Digital marketer with knack for storytelling through data. Experienced in refining digital experiences and optimizing paid programs to drive impactful outcomes. Successful track record spearheading marketing initiatives at tech startups, luxury brands, and global retailers. Currently managing paid programs for Renovation Brands\' largest account while indulging my passion for lifestyle brands, particularly in the home/interiors space. Specialties include lead-gen strategy, paid social, SEM, and growth marketing.CliftonStrengths: Strategic, Deliberative, Analytical, Command, Individualization
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.