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Erica Besoli
Business Communication Specialist @ABB
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WORK HISTORY
Business Communication Specialist @ABB
Collaborating closely with stakeholders across global and local communications teams and various business functions to identify, develop, and implement compelling internal and external content for use across multiple communication platforms and channels. This engagement aims to reach a diverse audience and enhance ABB\'s brand reputation and positioning. Developing creative concepts for all communication vehicles in alignment with corporate branding guidelines. Supporting and organizing communication projects, including product launches and segment and solution campaigns. Managing the creation, production, and publication of brochures, catalogs, and other sales literature in both printed and electronic formats to support sales activities and product launches, including writing and editing promotional materials. Ensuring consistency in brand messaging and visual identity across various advertising channels and platforms. This includes coordinating and overseeing the execution of campaigns across multiple channels, such as print, digital, and social media.
EDUCATION
Università degli Studi di Milano
Master's degree, Communication
Università degli Studi dell'Insubria
Bachelor's degree in Communication Science
Liceo Scientifico Vittorio Sereni
High School Diploma, Foreign Language
Scuola Corsi di lingue Varese
German class (B2 level)
SKILLS
ABOUT ERICA BESOLI
I am an accomplished who brings a…
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