Eric McKirdy
Lead Digital Product Manager @Lithia & Driveway
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WORK HISTORY
Lead Digital Product Manager @Lithia & Driveway
Portland, OR, US
Led large-scale, reusable feature development and go-to-market strategy for Driveway.com in collaboration with cross-functional Engineering, Design, Content, Marketing & Legal teams- Became known as the de facto subject matter expert of all internal roadmap items and projects, connecting cross-functional team members with partners across the great Lithia organization as needed- Launched API-powered integrations and internal tools/features within Lithia’s Salesforce instance- Roadmapped and led feature development and enhancement of Driveway’s automotive e-commerce platform- Strategized & launched data-driven AI solutions for content creation on Vehicle Detail pages- Created strategic product roadmaps & OKRs for Driveway.com and Salesforce, balancing customer pain points with business goals and objectives- Led frequent requirements-gathering sessions with business stakeholders to inform the Product roadmap- Managed API vendor relationships including Emailable (email address validation), Velocity Automotive (window sticker provider), Vouched (fraud detection), Acertus (vehicle pickup/delivery) and CustomerSure (NPS data collection), and integrated these vendors into relevant Driveway.com user journeys- Created strategy and implemented user research incorporating A/B feature testing (Optimizely), customer journey mapping and analysis, competitive analysis and industry trends- Led product OKR/KPI accountability, and built extensive stakeholder reporting with frequent C-suite presentations on product development status - Performed frequent customer analysis using Google Analytics and Amplitude
EDUCATION
University of Oregon
Bachelor's of Arts, Music Administration
SKILLS
ABOUT ERIC MCKIRDY
At Lithia & Driveway, I launched & enhanced several areas of Driveway.com\'s e-commerce platform, resulting in a substantial uptick in user engagement and conversions. I led efforts to deploy AI-driven content solutions and optimized SEO strategies, securing top search engine placements that continue to propel Driveway forward. Internally and externally, I launched API-driven reusable features and internal tools that streamline the experience of customers and business partners, reinforcing my commitment to best-in-class products and experiences.With a laser focus on product innovation and go-to-market strategies, my role as Lead Digital Product Manager is to connect cross-functional teams, creating synergy that translates into impactful customer experiences. My recent initiatives have culminated in a significant surge in new customer accounts, average time-on-site and - most importantly - funnel conversions.
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