Eric do Couto

Head of Marketing @Visualping

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2024 — Present

Head of Marketing @Visualping

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Vancouver, BC, CA

Signups 2x, paid conversions +50%, business-email signups +63% over 19 months. Helped grow AI search (ChatGPT, Perplexity, Gemini, Copilot) into a top-5 acquisition channel from a standing start. Built a signal-driven outbound engine using Visualping itself to monitorprospect triggers, Apollo for enrichment, Claude for personalized cadence generation, and Instantly for delivery. Automated Google Ads operations: a 107-check audit running on schedule, programmatic optimization writing fixes directly to the Ads API, and a three-campaign competitor-conquest strategy built from scratch. Automated sales enablement: lead intelligence (first-party database + HubSpot + Apollo + DataForSEO + Firecrawl + Exa) delivering pre-call briefs in minutes, and ICP battlecards generated same-day for new verticals.

EDUCATION

2007 — 2011

York University – Faculty of Liberal Arts & Professional Studies

Bachelor of Administrative Studies, Honours in Marketing

SKILLS

LeadershipMarketing CommunicationsEditingAdvertisingMarketingBrand ManagementMarketing StrategyContent MarketingBrightcoveMarketing ResearchGoogle AnalyticsSEOCorporate BloggingSocial MediaTime ManagementConsumer BehaviourSocial Media MarketingAgility CmsCustomer ServiceOnline AdvertisingSalesforce.comEmail MarketingMailchimpPublic RelationsDigital MarketingMicrosoft Office

ABOUT ERIC DO COUTO

A creative, resourceful, and accomplished Marketing professional regarded for leading Marketing teams to win new accounts, tell brand stories, and better engage customers.

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Eric do Couto — Head of Marketing at Visualping in Toronto, ON, CA | Unifers