Eric do Couto
Head of Marketing @Visualping
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WORK HISTORY
Head of Marketing @Visualping
Vancouver, BC, CA
Signups 2x, paid conversions +50%, business-email signups +63% over 19 months. Helped grow AI search (ChatGPT, Perplexity, Gemini, Copilot) into a top-5 acquisition channel from a standing start. Built a signal-driven outbound engine using Visualping itself to monitorprospect triggers, Apollo for enrichment, Claude for personalized cadence generation, and Instantly for delivery. Automated Google Ads operations: a 107-check audit running on schedule, programmatic optimization writing fixes directly to the Ads API, and a three-campaign competitor-conquest strategy built from scratch. Automated sales enablement: lead intelligence (first-party database + HubSpot + Apollo + DataForSEO + Firecrawl + Exa) delivering pre-call briefs in minutes, and ICP battlecards generated same-day for new verticals.
EDUCATION
York University – Faculty of Liberal Arts & Professional Studies
Bachelor of Administrative Studies, Honours in Marketing
SKILLS
ABOUT ERIC DO COUTO
A creative, resourceful, and accomplished Marketing professional regarded for leading Marketing teams to win new accounts, tell brand stories, and better engage customers.
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