Eric B. Gordon
Executive Director of Marketing and Communications @Husson University
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WORK HISTORY
Executive Director of Marketing and Communications @Husson University
The Executive Director for Marketing and Communications is responsible for the execution and oversight of all aspects of the university\'s efforts to develop, implement, evaluate and refine a comprehensive marketing and communications strategy for the institution. The strategy is designed to contribute to the attainment of various university priorities, including but not limited to the promotion and development of a consistent, professional and future-oriented image of the university.Responsibilities include- Developing and implementing Husson\'s internal and external communications strategies and global branding- Leading and managing a staff of marketing and communications professionals- Providing guidance and leadership for a cohesive, collaborative, effective communications and marketing team responsible for marketing, advertising, media (including social media), web presence. In addition, this position is responsible for public relations and serving as the university\'s spokesperson- Leading the organization in a multidisciplinary, high volume environment with multiple projects moving forward simultaneously with anticipating future demands and opportunities- Representing the university to diverse constituencies with creativity, initiative, diplomacy and excellent communications skill.
EDUCATION
Isenberg School of Management, UMass Amherst
Master of Business Administration (MBA), Marketing
Andrew Warde High School
Graduated with Honors
Northwestern University
Bachelor of Science (B.S.), Speech
ABOUT ERIC B. GORDON
Executive Director of Marketing and Communications at Husson University
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