Erhan Kul

Analytics Team Lead @Zalando

Berlin, DE

Developed a pricing model recommending Full prices for over 5 million articles using price elasticity data, which increased profit by 14% and revenue by 5% without changing overall country price levels, leading to significant revenue and profit gains. Validated with multiple article-based A/B tests to support the adoption of algorithmic pricing.• Led and mentored a team of analysts, overseeing budget allocation for coupons through experimentation (customer-based AB testing) and causal models and fostering an environment encouraging experimentation and exploration in pricing incentives to optimise customer-level promotions.• Led the development of an experimentation platform for coupons, enabling multiple experiments per week and facilitating data-informed decisions within the pricing and incentives domain.

Karadeniz Technical University

Bachelor's degree, Mathematical Statistics and Probability

Eszterhazy Karoly Foiskola

Bachelor's degree, Mathematics and Statistics