Eray Çayırlı
Sales Director - Türkiye @Reckitt
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WORK HISTORY
Sales Director - Türkiye @Reckitt
Leading the Sales organization in Türkiye with ~ 250 team members, including in-house Key Accounts, Trade Marketing, RGM, Distributor Operations, Pharma Field Sales, eCom teams and dedicated 3rd-party Field Sales & Merchandising teams- Member of country leadership team and Board of Directors at Reckitt Türkiye, with full P&L accountability for annual net sales of ~$200m- Member of the global Senior Management Team at Reckitt PLC (Top-500 leaders)
EDUCATION
Istanbul Erkek Lisesi
Science
Sabanci University
Bachelor of Science, Engineering
ABOUT ERAY ÇAYIRLI
Commercial leader with 16 years of diverse experience in the consumer goods & consumer health industries, with a track record in multi-country business management and cross-cultural leadership. Proven ability to drive top- and bottom-line growth, expand market share, and deliver operational excellence across different markets in Europe, including Turkiye, the Nordics, Switzerland and Austria. Successfully led multi-country operations with full P&L accountability for businesses up to $200M annual net sales, overseeing cross-functional organizations of up to 70 colleagues from 15 different nationalities. Consistently achieved growth in dynamic and challenging markets while transforming organizational structures to ensure long-term business sustainability. An expert in strategy development, trade marketing, field sales, key account management, large-scale retailer/distributor negotiations, and route-to-market transformation. Passionate about inspiring and leading diverse, engaged, and high-performing teams to achieve exceptional results. Currently serving as Sales Director for my home country at Reckitt, leading the creation of a world-class Sales organization to enable a turnaround in Reckitt\'s Turkish business. My leadership purpose is “Becoming my best self every day to rise beyond life’s starting limits through resilience and growth, and inspiring others to unlock their full potential.”
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