Enrique Maturel
Junior Consultant - Paid Social Social Commerce Affiliates @Tna Associates
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WORK HISTORY
Junior Consultant - Paid Social Social Commerce Affiliates @Tna Associates
Miami, FL, US
Key Responsibilities and Accomplishments:* TikTok Expertise: Led and executed TikTok\'s paid strategy, including Web and Shop campaigns, resulting in over $2.1M in GMV for a skincare brand within 12 months.* TikTok Shop Management: Managed the entire TikTok Shop lifecycle, from setup and product listings to shipping rules, SEO, CRM, Live Shopping, and campaign optimization.* Multi-Platform Expertise: Assisted in Meta\'s paid strategy, focusing on top-of-funnel campaigns to drive brand awareness and consideration.* Influencer Marketing: Collaborated with influencers and affiliates to amplify brand reach and drive conversions, identifying key partnerships and optimizing content.* Performance Analysis: Monitored and analyzed campaign performance metrics to optimize strategies and maximize ROI across social and PPC channels.* Cross-Functional Collaboration: Served as a liaison between the agency and external partners (Paid Media, Affiliates, SEO), ensuring seamless communication, project alignment, and overall strategic direction to achieve client objectives.* Team Management: Overseed team members and external partners, providing guidance and ensuring alignment with marketing objectives.
EDUCATION
Florida International University - College of Business
Bachelor of Business Administration (B.B.A.)
ABOUT ENRIQUE MATUREL
Hello!I\'m a determined, experienced, hard-working individual who continuously strives to better himself as a leader and a person. I believe in building individual work relationships with team members because they lead to strong results, increase chemistry, and improve the work environment.As a Digital Marketing Specialist, I specialize in driving growth and revenue through effective social media advertising and social commerce management. I have a proven track record of success in leveraging TikTok and Meta platforms to achieve significant results.Contact Info:Phone:(75••••••69Email: e••••••••@gmail.com
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