Erica Nowak Pavlov
Director of Marketing @Erie Events
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WORK HISTORY
Director of Marketing @Erie Events
Erie, PA, US
EDUCATION
Penn State Erie, The Behrend College
Bachelor’s Degree, Communication
Slippery Rock University
Communication and Media Studies
ABOUT ERICA NOWAK PAVLOV
As the Director of Marketing at Erie Events, I position our organization at the forefront of entertainment, hospitality, and tourism in Northwestern Pennsylvania. I lead, develop and execute Erie Events branding and marketing strategies, as well as oversee future strategic objectives related to the promotion of Erie Events.I have over nine years of marketing and public relations experience in the public and private sector, working with diverse and dynamic teams and stakeholders. I have successfully planned and implemented projects and initiatives, such as increasing brand awareness, website redesign, and generating leads to name a few. I hold a Bachelor\'s Degree in Communication from Penn State Erie, The Behrend College, where I also earned certifications in Public Relations and Advertising. In addition, I hold certificates in Marketing and Communication. I am passionate about continually learning new skills and trends in digital marketing, public relations and branding.
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