Mitangi Parekh
Director, Content Marketing @eSentire
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WORK HISTORY
Director, Content Marketing @eSentire
CA
Spearheading thought leadership, content, and social media strategies to acquire and retain customers, and grow eSentire\'s share of voice in the industry- Driving +48% growth in influenced opportunities,+150% sourced MQLs, and $1.4M in bookings- Increasing +41% growth in organic blog traffic and +99% increase in organic glossary traffic- Started an employee advocacy social media program, resulting in +155% net follower growth and +23% increase in engagement rate- Developing variety of content assets, including blogs, ebooks, threat research reports, and case studies to drive new business acquisition and customer expansion efforts- Oversaw a Social Media Coordinator, Content Specialist, and freelance writers to grow the content program- Leading the overall strategy for our in-house ‘Cyber Talks’ podcast series and the ‘Next Level CISO’ program in partnership with a third-party vendor, driving brand awareness and thought leadership- Led a full website refresh with renewed branding, messaging/positioning, website copy, and design to increase website user engagement and improve overall user experience- Working cross-functionally with Integrated Campaigns, Product Marketing, Demand Generation, and Communications/PR teams to execute content programs that drive revenue targets for new business and expansion campaigns- Collaborating with C-level executives & SMEs to produce content that showcases our security expertise- Assisting with budget forecasting and reporting on the ROI of the content program and tactics used- Co-leading a new Marketing AI Operations initiative to drive AI adoption within the marketing organization and align with the business goals using several AI and automation tools
EDUCATION
Queen's University
Bachelor's Degree, Biology and English Language & Literature
SKILLS
ABOUT MITANGI PAREKH
I turn complex cybersecurity topics into content that connects – not just with algorithms, but with actual humans making informed decisions.With nearly a decade in cybersecurity marketing, I’ve built and scaled thought leadership engines that drive awareness, pipeline, and trust — even in the noisiest markets. Thanks to my dual background in Biology + English, I lead content strategy that sits at the intersection of technical accuracy and clear messaging. As the Content Marketing Director at eSentire, I head up the global content strategy and social media program with content initiatives spanning blogs, podcasts, social media, webinars, and integrated campaigns. I’ve launched positioning plays around Microsoft security, developed response content during critical industry events, and helped shape how cybersecurity stories are told across North America and EMEA.I\'m also co-leading our Marketing AI Operations function — driving adoption of AI and automation across our team to boost content velocity, streamline campaign execution, and free up more time for strategic, creative work.What sets me apart? A deep respect for subject matter expertise and the ability to extract insights that matter. A knack for simplifying the technical without dumbing it down. A bias toward clarity, outcomes, and brand voice consistency (without corporate-speak fatigue). A growing toolkit of AI and automation to scale smarter, not harder.Also: recovering fiction writer, adult beginner violinist, and niche website experimenter. Let’s just say I’m not afraid of a blank page.During my off-time, you\'ll find me daydreaming about my next adventure in the mountains. Always open to sharing war stories, campaign ideas, or a perfectly brewed espresso shot.Specialties: Content Strategy | Digital Marketing | Photography & Video | SEO Copywriting | Google Analytics | Social Media | Marketing Automation
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