Cassandra Knapp
Senior Director, Growth Marketing @eSentire
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WORK HISTORY
Senior Director, Growth Marketing @eSentire
Waterloo, ON, CA
Own end-to-end growth marketing strategy, driving pipeline and revenue impact through integrated content, digital, and campaign programs.• Lead digital marketing across website, paid media, and SEO, optimizing performance through testing, analytics, and continuous iteration.• Translate complex cybersecurity solutions into compelling buyer journeys that engage, educate, and convert across the funnel.• Oversee global campaign strategy and execution, aligning messaging, channels, and timing to accelerate demand.• Own the SDR function, including strategy, enablement, performance management, and pipeline contribution• Manage and mentor a high-performing team of 10 marketers, supported by multiple agency partners. • Thrive at the intersection of strategy and execution—turning insight into action and measurable growth outcomes.
EDUCATION
Michigan State University
Master of Arts (MA), Advertising
McMaster University
Honours Bachelor of Commerce (BComm), Marketing, Economics
SKILLS
ABOUT CASSANDRA KNAPP
As a cybersecurity marketer with 15 years of experience, I specialize in building and scaling marketing programs that drive growth. At eSentire, I lead the strategy across our website, content and campaign programs—promoting core solutions like Managed Detection and Response (MDR), Digital Forensics and Incident Response (DFIR), and Continuous Threat Exposure Management (CTEM).I’m passionate about turning complex cybersecurity solutions into compelling journeys that convert. Whether it’s optimizing our web presence, launching campaigns, or refining our messaging, I thrive at the intersection of strategy, execution, and measurable results.
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