Emma Sowersby
Paid Social Analyst @Peak
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WORK HISTORY
Paid Social Analyst @Peak
Manchester, GB
Planning, executing and optimising paid social campaigns across Meta, Pinterest & TikTok.• Analysing performance data to identify trends and make data-driven recommendations.• Collaborating with creative and content teams to ensure ad assets are on point!• Staying ahead of platform updates, industry trends and new opportunities to test.• Reporting on key metrics, translating data into actionable insights for clients.
EDUCATION
University of Lincoln
Bachelor's degree, Media Production
ABOUT EMMA SOWERSBY
Hi, I’m Emma I’m thrilled you want to get to know a bit about me, so here goes…I’m a Paid Social Analyst and all-around digital marketing enthusiast! After completing a Media Production degree at the University of Lincoln, I was on a mission to find the job of my dreams and kickstart my career.I’m lucky enough to say I’ve managed to navigate my way into the industry and career I’d always hoped to enter, and have loved diving in and learning as much about the marketing world as I can.Since leaving university, I have… Worked as a studio runner on shows including Blue Peter, Saturday Morning Mash Up, and The Voice, helping to ensure the smooth running of the production process.🤳 Individually led, organised and managed social media activity and campaigns for Brewdog Outpost Manchester\'s social platforms. Discovered a passion for podcasting after setting up ‘The Apeshit Podcast’ with Gorilla Marketing. Since then, I established the ‘Dying For a Pint’ podcast as a passion project and to understand more of the podcasting world.🦍 I worked as the Social Media Manager at Gorilla Marketing and Formore Agency. I have worked with clients in a variety of sectors, including tech, fashion, engineering, and health and beauty. I’m in the process of writing my first book! I’ve been working on it for over 2 years now, and it is something I’m very passionate and enthusiastic about. Worked as Senior Paid Social Executive for Embryo, managing a range of e-commerce and lead-generation clients. Currently working for PEAK agency as Paid Social Analyst in the heart of Manchester City Centre.Want to get in touch? Drop me a DM, and let’s chat!
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