Emma Rose Perrin

Associate Director of Communications @Chicago Shakespeare Theater

Chicago, IL, US

Spearhead CST\'s public relations initiatives, enhancing media visibility and audience development-Maintain strong relationships with members of the press (local, national, and international)-Develop media strategy for CST\'s productions (12+ per year) and institutional storytelling-Pitch and facilitate coverage opportunities, including interview preparation with artists-Write press releases-Coordinate media attendance at CST productionsOversee the Theater\'s digital content, including photo and video capture for productions, programs, and events-Craft compelling storyboards for video content, including behind-the-scenes footage, artist interviews, and production montages-Manage logistics of photo and video shoots, requiring excellent cross-departmental communication-Edit content and route for necessary internal and external approvals, cultivating buy-in between multiple stakeholdersManage CST\'s social media presence across all online platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, BlueSky)-Increased CST\'s social media following by 50% since the start of my tenure, leading to more than 25 million views per year across platforms-Brainstorm and execute compelling social media campaigns for each production, with a mix of video, photo, audio, and text content-Cultivate engagement with social content creators and influencers, including the planning of CST\'s first influencer engagement events to foster early advocacy for productions, including artist conversations and behind-the-scenes accessEngage in outreach to secure additional earned visibilities and expand Chicago Shakespeare’s reach-Develop cross-promotional partnerships with cultural organizations, local businesses, and associations-Create asset toolkits and distribute promotional copy/imagery to partners-Establish new community partner relationships for each production to engage widest spectrum of new potential audience members.

Ohio University

Bachelor of Science (B.S.)

Universitat Autònoma de Barcelona

Study Abroad

Yale University

Master of Fine Arts - MFA