Emma Casson
Head of Product Marketing @Apadmi
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WORK HISTORY
Head of Product Marketing @Apadmi
Salford, GB
As Head of Product Marketing I help our clients to get the most success out of their mobile apps. From driving awareness and acquisition, boosting engagement and retention, to ultimately increasing conversions and delivering ROI. PSM1 Scrum certified.Projects include- Creating launch strategies for new apps and big updates, working with our client’s internal marketing teams to execute them effectively- Optimising app product pages (App Store Optimisation) to increase visibility within the app stores and boost organic downloads- Identifying editorial opportunities within the App Store and on Google Play (such as App of the Day and seasonal collections) and showcasing our client\'s apps for feature consideration- Driving up the quality and quantity of app ratings through community management support and highly targeted engagement campaigns.
EDUCATION
Edge Hill University
Bachelor of Arts (B.A.), Public Relations
SKILLS
ABOUT EMMA CASSON
Results-driven marketer with experience in; marketing strategies, project management, PSM1 scrum certified, marketing budget management, digital marketing, SEO, PPC, event management, social media, push notification strategies, Apple Search Ads, Google AdWords, App Store Optimisation (ASO), email marketing, graphic design, mobile marketing, organising exhibitions and conferences, managing a team, part of senior leadership teams, PR, branding, building websites, writing winning bids and award entries, managing external agencies, blogging and content writing.
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