Emma Burns

Director of Marketing @Southlake Jewelers

Southlake, TX, US

Lead and execute all marketing initiatives, including digital campaigns, local advertising, and event promotions• Oversee branding, content creation, and social media strategy to drive awareness and increase sales• Collaborate with ownership to align marketing goals with sales objectives and customer experience• Manage photo and video content production for new arrivals, custom pieces, and seasonal promotions• Partner with the sales team to develop promotions and in-store strategies that support monthly revenue goals• Utilize sales data and customer trends to guide marketing decisions and optimize campaign performance• Build and maintain strong community relationships to drive referrals and repeat business• Leverage past sales experience to bridge the gap between marketing and customer conversion

University of Arkansas ­- Sam M. Walton College of Business

Bachelor of Science Business Administration (BSBA), Marketing