Emma Gray
Digital Communications Advisor @Gibson Group Inc
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WORK HISTORY
Digital Communications Advisor @Gibson Group Inc
Toronto, ON, CA
Lead the development and execution of integrated digital communication campaigns for healthcare and pharmaceutical clients.• Own annual content strategy and planning, including editorial calendar development, and oversight of content marketing execution.• Develop end-to-end digital strategies encompassing campaign structure, content and creative direction, KPI definition, budget allocation, and performance optimization across web, social, and programmatic channels.• Produce and oversee client-facing deliverables, including digital and video advertising, scripted content, blogs, and other performance-driven marketing assets.• Manage and optimize social media ecosystems, providing strategic community management and ongoing channel stewardship across client accounts.• Conduct audience, competitive, and trend analysis to inform data-driven campaign and content decisions.• Serve as lead digital strategist and project manager for client website development initiatives across multiple CMS platforms, ensuring seamless content integration and functional alignment with business goals.• Coordinate and manage cross-functional and external agency partners to implement site enhancements, new features, and technical improvements.•Mentor, steward, and provide strategic guidance to junior team members, supporting skill development, quality assurance, and best practices across digital initiatives.
EDUCATION
University of Toronto School of Continuing Studies
Agile Project Management
The University of Queensland
Bachelor of Communication, Public Relations
University of Toronto School of Continuing Studies
Project Management
ABOUT EMMA GRAY
With over a decade of communications and digital marketing experience, I specialize in developing and executing creative, insight-driven campaigns that engage audiences and deliver measurable results. My work spans healthcare, non-profits, technology, and government, where I\'ve led end-to-end digital innovation projects, built omnichannel campaigns, managed social and content strategies, launched awareness initiatives, and executed data-driven advertising programs. A skilled storyteller and strategist, I excel in blending creativity with analytics to craft campaigns that resonate with audiences. Areas of expertise:• Digital marketing strategies and campaigns• Social media content creation and platform management• CMS management and development• Content writing• Tender and speech writing• Crisis and emergency communication• Community engagement• Event management• Photography and videography
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