Emma Nicholson
Brand Strategy & Projects Leader @Servicemaster Uk Limited
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WORK HISTORY
Brand Strategy & Projects Leader @Servicemaster Uk Limited
Leicester, GB
In my role, I am focused on driving greater value for our brands, franchise owners, and broader stakeholders by leading the integration and strategic direction of both internal and external marketing resources. This includes overseeing brand communications, e-commerce, emerging consumer and marketing technologies, and data-driven insights.I’m responsible for the development and execution of our strategic Intent, which is designed to provide clear direction and measurable goals aimed at enhancing awareness, recognition, and advocacy across our five established brands.Achieving these objectives is only possible through the dedication and expertise of our UK marketing team and franchise sales/resales functions. As part of the Senior Leadership Team at ServiceMaster UK, I am committed to leading, supporting, and collaborating with these teams to ensure our success.
EDUCATION
CIM | The Chartered Institute of Marketing
CIM, Marketing
Institute of Leadership & Management (ILM)
Leadership
British Franchise Association
QFP, Qualified Franchise Professional
Chartered Management Institute
Women in Leadership Programme -CMI Level 7
ABOUT EMMA NICHOLSON
As a key member of the Senior Leadership Team at ServiceMaster UK Ltd, my primary focus is to elevate the visibility and accessibility of our five brands across both Business-to-Business and Consumer markets.With 10 years of experience at ServiceMaster, in franchising and related sectors, I am uniquely positioned to drive value for our brands, franchise owners, and wider stakeholders. My work centers on leading our internal marketing team, overseeing brand communications, e-commerce strategies, data analysis and leveraging emerging technologies in consumer behaviour and marketing. If you\'re interested in becoming a franchise partner or believe you could contribute as a stakeholder, I welcome the opportunity to connect directly.
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