Emma Hill
Senior Channel & Gtm Manager @Yell
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WORK HISTORY
Senior Channel & Gtm Manager @Yell
Reading, GB
Build and own the product marketing strategyBuild impactful client facing contentCreate consistent go-to-market messaging for our products and solutions leading to revenue growth and customer acquisition Product sales and marketing material for customer facing teams to engage in conversations and improve conversion rates Lead new product launches; developing the marketing plan, internal engagement, sales and marketing content to support the launch, activating launch and post-launch monitoring.Drive product marketing activity- campaigns and commercial activities across all internal and external channels to help convert sales and generate new leads.Continuously review content created, identify what works well and look for new ways of doing things.
EDUCATION
University of South Wales
Bsc (hons), Business & Marketing
ABOUT EMMA HILL
A dynamic senior marketing leader with over 20 years\' experience Built a reputation for exceeding targets and maximising client profitability through innovative marketing/product propositions, targeted digital campaigns, demand generation and go to market strategies. Key contributor in transforming Yell into a digital business. Expert in channel marketing, partner programmes and customer acquisition. Adept at developing high performance teams across marketing disciplines in digital and agency environments. Confident and compelling industry speaker.
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