Emma Cross
Digital Marketing Manager @Parrs
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WORK HISTORY
Digital Marketing Manager @Parrs
Responsibilities:Strategic, Operational, and Financial Management:Oversee the strategic direction, operational efficiency, and financial effectiveness of the website and all digital communication channels.Digital Marketing Development:Enhance existing SEM, SEO, email, affiliate, and retargeting channels.Identify and develop new digital marketing opportunities.Creative Content Management:Oversee the creation of site-wide content to support marketing and product initiatives.Manage creative needs for email marketing campaigns, affiliate and retargeting programs, and both natural and paid search initiatives.Campaign Planning and Execution:Plan, organize, and execute all email campaigns, homepage updates, and relevant creative content to drive website traffic and increase conversions.Develop and write briefs for all e-commerce creative assets.Data Analysis and Reporting:Utilize Google Analytics and other tracking tools to make strategic and tactical recommendations.Benchmark, measure, and analyze the results of online marketing initiatives such as email campaigns, promotions, SEO marketing, affiliate programs, and future online marketing strategies.Industry Best Practices and Trends:Advocate for best practices in digital marketing.Research and implement new industry trends and opportunities to enhance web sales and online branding.PPC and Biddable Media Management:Manage PPC and biddable media advertising across Google and Bing platforms.Qualifications:Proven experience in digital marketing and e-commerce management.Strong analytical skills and experience with Google Analytics.Excellent written and verbal communication skills.Ability to manage multiple projects and meet deadlines in a fast-paced environment.Knowledge of the latest industry trends and best practices in digital marketing.
EDUCATION
Segta College
NVQ 3
SKILLS
ABOUT EMMA CROSS
As the Digital Marketing Manager at PARRS, the UK\'s leading supplier of quality workplace and manual handling equipment, I oversee the strategic, operational, and financial effectiveness of our website and all digital communications. Our reach spans across Manufacturing, Warehouse & Distribution, Retail, Facilities Management, Schools, Public Services, and more.I am passionate about the digital industry and dedicated to bringing 100% to every project I undertake. The ever-evolving nature of digital marketing excites me, presenting new and interesting challenges that drive my continuous learning and growth. My goal is to leverage cutting-edge digital strategies to enhance our online presence and deliver measurable results.I thrive in dynamic environments and am always eager to connect with like-minded professionals. Let\'s connect and explore how we can drive digital success together!
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