Emma Cookson
Digital Marketing Lead @Pancreatic Cancer Action
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WORK HISTORY
Digital Marketing Lead @Pancreatic Cancer Action
Responsibilities• Leading all digital marketing channels, including social media, email marketing, SEO, and paid advertising.• Developing and implementing digital strategies to raise awareness of pancreatic cancer and drive income generation.• Managing the relationships and deliverables from digital agencies and contractors.• Supporting and guiding internal staff including a Marketing Executive.• Managing and optimising the organisation’s website, ensuring compliance with best practices and enhancing user experience.• Creating engaging and high-quality content across all digital platforms.• Analysing digital campaigns and channel performance, using insights to optimise strategies.• Overseeing all paid digital advertising, including Meta Ads and Google Ads campaigns.• Developing and executing SEO strategies to improve organic search rankings and website traffic.• Collaborating with internal teams to align digital efforts with organisational goals.• Monitoring budgets and ensuring efficient allocation of resources for digital activities.Key achievements• Spearheaded the migration of the organisation\'s website from a WordPress legacy system to Django CMS 4.1, gaining expertise in Django and overseeing the entire project lifecycle, including content population, media library management, technical SEO, and user testing implementation.• Implemented and integrated new digital tools and systems, including Trello for project management, Hotjar for enhanced user behaviour insights, and Looker Studio for comprehensive digital campaign reporting.• Enhanced data visibility and collaboration by introducing SEMrush for keyword research and content gap analysis, and enabling proactive data sharing with the fundraising team.• Delivered a post-launch content and SEO strategy roadmap, introducing new tools to support technical site maintenance, content optimisation, and digital PR initiatives to strengthen backlink acquisition and search visibility.
EDUCATION
York St. John University
BA Hons Specialist
Hawarden High School
A Level
SKILLS
ABOUT EMMA COOKSON
Dynamic and results-driven Digital Marketing Lead with thirteen years of digital…
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