Emma Todd

Marketing Manager @Dura-Id Solutions Limited

Sheffield, GB

Dura-ID Solutions are a market leader in high specification identification solutions including labels, printers and software within the chemical, steel and horticultural industries. • Introduced prospect and customer nurturing funnels that increased orders by 25%.• Created the marketing strategy, allocated a quarter of a million pound budget and implemented the marketing plan.• Mentored new starters in the marketing department and built a strong team that enjoy coming to work.• Analysed data from marketing efforts and adjusted plans accordingly to provide ROI. • Managed external stakeholder relations including supplier partners and a marketing agency. • Implemented a new quarterly email campaign to ‘support’ level customers to ensure continual, worthwhile communication. • Presented marketing KPIs and results per quarter to senior stakeholders and the board.• Organised exhibitions in the UK and overseas and ensured and ROI of 120%.• Analysed new markets and new sub-markets for targeted campaigns.• Successfully launched products in to new markets and increased current customer spends• Increased social media followers on the main Dura-ID page by 28% in year 2023/2024.• Ensured growth by cross department communication and buy in of industry specific social media channels ranging from an increase in followers from 80% up to 400%.• Ran cross-channel digital campaigns, successfully increasing brand engagement across those channels by 48%