Emma Terrell

Chief Growth Officer @Rankin Rice Wealth Management

Ottawa, ON, CA

As CGO at Rankin Rice Wealth Management, I bring 8 years of entrepreneurial experience in digital strategy, creative marketing, and purpose-led business building to an industry ready for reinvention.I specialize in human-first, high-impact growth strategy — blending data, storytelling, and brand clarity to modernize how financial services attract, serve, and retain clients.What I Do: • Digital Strategy & Lead Generation:I design and optimize client acquisition funnels — from social content to email marketing to conversion tracking — driving measurable growth at every touchpoint. • Brand Positioning & Messaging:I craft a clear, cohesive brand voice that resonates with today’s clients. From visual identity to internal communications, I help Rankin Rice show up with confidence and clarity in a saturated space. • Content Strategy & Thought Leadership:I lead a modern content approach that builds trust and authority — positioning RRWM as a relatable, forward-thinking wealth firm for a new generation of investors. Social platforms of expertise include YouTube, Instagram, Substack & more. • Client Experience Design:I map the full client journey — from first touch to long-term loyalty — ensuring every interaction feels intentional, personal, and values-aligned. • Performance-Driven Growth:I bring the same growth mindset that scaled my own business into a national brand — using analytics, experimentation, and audience insights to fuel ongoing innovation.Core Skill Set: • Digital Marketing Strategy (SEO, Funnels, Email, Social) • Brand Identity, Positioning & Voice Development • Thought Leadership & Video Content Production • Strategic Partnerships & Influencer Campaigns • Client Experience Mapping • Offer Ecosystem Design • E-Commerce & Sales System Optimization • Team Alignment & Internal Brand Culture

Carleton University

Bachelor's degree