Emma Stretton
Content Executive @Dark Horse
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WORK HISTORY
Content Executive @Dark Horse
Manchester, GB
I have recently made the move to Dark Horse where I am responsible for creating SEO copy for multiple clients. I perform keyword research and develop semantic strategies to optimise on page content including category pages, guides and blogs. With a particular focus on ecommerce, I produce content to target users at every stage of the funnel and copy that converts.
EDUCATION
Liverpool John Moores University
BA Hons, Creative Writing
ABOUT EMMA STRETTON
Ah the LinkedIn ‘about me;\' a chance to sell yourself. Brilliant. Where to start? I’m a copywriter, content creator and SEO professional currently working for Dark Horse, a digital marketing agency, in Manchester.I create and implement SEO strategies for diverse clients, employing a range of techniques from traditional keyword research through to in-depth NLP analysis (if you know you know). As part of a cohesive and collaborative team, I also contribute to digital PR projects both with ideation and content creation; developing campaigns and writing PR friendly copy for targeted online publications.Over the past three years, I’ve built a successful freelance copywriting business, writing, editing and optimising words for websites and individuals. This includes stylists, hospitality chains, gyms and big brand wholesalers. Alongside this, I have amassed over followers on Instagram (@emma.wears.it.all) and have been featured in several national news titles such as The Mirror, The Sun and The Express.At present, I’m open to freelance and press opportunities, and am adeptly skilled in coming up with random ideas, creating spreadsheets and writing really good copy.Ok, that wasn’t so hard after all.
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