Emma Perkins

Head of Lego Agency Emea @the LEGO Group

London, GB

In 2017 Emma Joined the LEGO Group and now heads up the company’s in-house agency for EMEA, sitting on the Global agency leadership team. Over the past 6 years she has built a cross-disciplined team from the ground up, with overall responsibility for the creative ambition, financial planning and strategic direction of the agency in London. The LEGO Agency is the LEGO Group’s internal integrated Advertising, Digital & Design team which develops all branded design and content. Working across many partnerships and communication channels from product packaging, TV advertising, Social content, experiential events, in-store campaigns to digital platforms. Communication that helps engage millions of children in physical and digital play. Emma\'s role today at the LEGO Group is to create an environment where creativity can thrive, building and nurturing playful and curious teams. Emma has played an instrumental role in supporting the LEGO Groups D&I ambitions. Creating a blue print for a strategic approach to D&I across Brand, Product and Marketing through two significant partnerships. The first with UNICEF in the development of guidelines to provide direction for how the brand should strive for diversity in thought and inclusivity across our experiences, to shape the future of play. The second a programme with the Geena Davis institute to audit communication and experiences.

University College Falmouth

Graphic Design

IMD Business School

Executive Leadership Programme LEGO

Kingston College

Graphic Design