Emma-Marie Whittenham
Advertising Operations Manager @Reed.co.uk
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WORK HISTORY
Advertising Operations Manager @Reed.co.uk
London, GB
Spearheading inventory forecasting and optimisation strategies during campaign planning phases- Overseeing the meticulous monitoring and optimisation of display campaigns to ensure seamless delivery- Addressing ad hoc inquiries from Ad Sales and Product Management teams promptly and effectively- Furnishing senior management with comprehensive reporting and actionable performance insights- Proactively identifying and resolving campaign issues while pinpointing avenues for enhancement- Conducting training sessions for new sales personnel on display advertising products, while maintaining up-to-date resources- Innovating and refining the display advertising portfolio for both direct and programmatic channels- Cultivating strategic partnerships with third-party ad tech firms to enhance online display performance across various platforms such as PG, PMP, and Direct IO- Collaborating with product teams to ensure optimal performance of website and mobile ads, while continuously integrating new ad tech solutions for peak efficiency- Contributing to display advertising finance reconciliation efforts to ensure accuracy and transparency- Providing expert guidance to clients on online ad design and recruitment advertising strategies- Crafting bespoke online advertisements for clients lacking in-house capabilities, utilising cutting-edge third-party tools and Adobe Suites to deliver static, animated, or interactive ads with maximum impact.
EDUCATION
Middlesex University
BA Hons, Media, Publishing and Journalism
South Downs College
BTEC National Diploma Media (Print and Publishing), National Diploma Media
The Open University
Bachelor's degree, Psychology
South Downs College
AS Levels, English Language, Media Studies, Film Studies
Purbrook Park
GCSE, English, Maths, Science, Music, Media, Graphics
ABOUT EMMA-MARIE WHITTENHAM
As an Advertising Operations Manager at Reed.co.uk, the UK\'s premier job site, I leverage eight years of industry expertise and a BSc in Media, Publishing and Journalism to orchestrate impactful and captivating display campaigns across direct and programmatic channels. My role encompasses managing inventory forecasts, optimisation strategies, performance insights, and troubleshooting assistance for both ad sales and product management teams, ensuring seamless campaign monitoring and delivery.Beyond my professional pursuits, I am deeply passionate about mental health advocacy and utilise my online presence to promote well-being initiatives. I am driven by a commitment to integrating psychological principles into advertising strategies, continuously seeking avenues to enhance effectiveness and engagement in this dynamic field.
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