Emma Last
Co-founder & Global Editor @Crescendo Magazine
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WORK HISTORY
Co-founder & Global Editor @Crescendo Magazine
London, GB
Manage a growing team of 20+ contributors- Monitor music scenes across major UK cities and internationally- Liaise with artist managers and promoters to secure press releases and press access for contributors- Analyse audience engagement and devise marketing strategies to increase site visits and social media presence- Build relationships with regular readers through social media communication- Scout upcoming artists to feature- Create static and video content for social media platforms to promote artists, events, and releases
EDUCATION
The Priory School
GCSEs
Shrewsbury College
A-Levels, Biology, Chemistry, Maths, Graphic Design
UCL
Bachelor of Science - BS, Cancer Biomedicine
ABOUT EMMA LAST
I am a First Class Honours graduate with experience in music marketing, management, creative consultancy, administration, digital content creation, event management, and communication. Serving as Co-Founder and Global Editor of CRESCENDO Magazine, I am wholeheartedly committed to amplifying artists. I have a strong enthusiasm for growing artist audiences and exceptional administrative proficiency. This dedication, combined with my creative and people skills, has led me to pursue a variety of roles within the music industry, including marketing, management, photography, promotion, merchandise, publicity, and live event assistance. Currently working across several roles in the music industry, I am very comfortable with both leading and supporting a variety of projects in fast-paced environments, and staying calm under pressure.As Marketing & Audience Development Intern at AWAL, Sony Music UK, I support a variety of artist projects, assisting with events, logistics, finances, meetings, content creation, and scheduling. As Digital Marketing Manager at Parallel Lines Promotions, I am responsible for advertising the live shows of high-profile artists across all social media platforms, with a particular focus on producing short-form video content, copywriting, and sharing news of our artists’ newest releases to further cultivate audiences.At Only Helix, my role as Social Media Manager & Creative Coordinator involves collating and sharing updates from our Artist Management roster, showcasing the tours and festivals which our production/creative clients have worked on, and promoting our services including Music PR, Visas for touring crews, Music Publishing, Artist Management, Creative Representation, and Live Production.Alongside these roles I freelance as a music photographer, documenting concerts and live events, shooting cover artwork, and directing artist press shots. I also work regularly within the merchandise world, with experience both leading and assisting with merch vending at the UK’s largest festivals and venues, representing artist’s brands to audiences directly.
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