Emma Jarvis

Digital Optimisation Lead @Boots Hearingcare

Nottingham, GB

My role entails a diverse range of responsibilities aimed at optimising digital performance, driving growth, and fostering brand excellence across multiple channels and touchpoints. • Provide ongoing analysis of digital channel performance and campaign effectiveness, closely monitoring the success and customer satisfaction of websites (UK and Ireland).• Contribute to the growth of web traffic and sales by collaborating closely with the digital agency to implement technical, on-page, and off-page SEO optimsation strategies for our websites.• Manage off-site activities, including link-building, paid content partnerships, and affiliate campaigns, to maximise optimization efforts.• Conduct tests and collect relevant data for analysis, delivering key insights to drive optimisation initiatives.• Regularly conduct audits of our platforms to ensure optimal performance of website properties and benchmark against competitor best practices.• Perform keyword research aligned with business objectives, providing strategic recommendations to the Digital Marketing Manager regarding consumer behavior and brand reputation management at both brand and generic levels.• Proactively research and implement recommendations to enhance local SEO, driving organic traffic and revenue growth.• Monitor SEO performance closely, evaluating web analytics dashboards and delivering weekly and monthly reports on relevant key performance indicators (KPIs).• Collaborate closely with Content teams to develop compelling content pieces aligned with our key performance indicators (KPIs).• Strategize and execute campaigns aimed at securing high-quality placements to enhance SEO performance and increase brand awareness.