Emma-Jane Rowlands

Category and Trade Marketing Lead @Abbott

Maidenhead, GB

Tracking trade marketing performance by integrating a variety of data sources to drive results, and leveraging data, digital insights, and trade trends to prioritize accounts, territory/area and drive maximum value throughout the regionAligning channel activities across Sales and MarketingDevelop, implement, and track brand trade strategies and plans related to promotion, distribution, and placement.Collaborate with brand and sales teams on product forecasting by channel and tracking performance to ensure targets are metDevelop trade selling stories for new products and/or channel expansion and present to target customers. Use digital strategies, technologies, tactics, and insights to develop integrated customer engagement plans that drive business impactTrade budget development and tracking with ROI analysis of investments to recommend plans and course correctionDevelop target content and POP material that leverages platform (digital vs traditional) strengths to drive shopper interestAnalyses channel performance and revenue holistically to maximize profitabilityEvaluates market dynamics based on market trends, formulate demand analysis framework, and establish key priorities to analyse target customers in identifying opportunities to influence the marketIdentify opportunities and threats based on the intelligence collected, to pursue the right opportunities with target customersUnderstanding factors that impact business outcomes; to anticipate future needs and uncover hidden opportunities; and to exercise sound judgment in making decisions that maximize profitability, and the ability to prioritize actions based on ROI