Emma Heath
Director of Marketing @Quality Meat Scotland
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WORK HISTORY
Director of Marketing @Quality Meat Scotland
Edinburgh, GB
Quality Meat Scotland (QMS) is an executive non-departmental public body of the Scottish Government responsible for helping the Scottish red meat sector improve its efficiency, sustainability, integrity and profitability and maximise its contribution to Scotland\'s economy - currently around £2.8bn. Our internationally recognised and approved assurance schemes cover over 90% of livestock farmed for red meat in Scotland. As part of the executive team leading the organisation, my Marketing Director role has overall responsibility for developing the strategy and activity to deliver our ‘provenance’ pillar to grow the market share of red meat from Scotland in local, national and international markets. This includes the promotion and evolution of the renowned Scotch Beef, Scotch Lamb and Specially Selected Pork brands, custodian of the QMS Quality Assurance schemes that underpin these iconic Scottish brands, and ensuring that all our consumer and category data and insight needs are met. The role interacts with a wide and diverse range of different stakeholders across the red meat supply chain and wider industry and, as the first role I’ve had in the public sector, is proving to be a fantastic learning opportunity.
EDUCATION
WSET
Diploma
Strathclyde Business School
BA Hons (1st class), Marketing
CIM | The Chartered Institute of Marketing
Diploma, Marketing
Wolverhampton Grammar School
1 O level, 9 GCSEs, 4 A levels, 1 AO level, 1 AS level, 1 S level
SKILLS
ABOUT EMMA HEATH
A trusted and driven marketing director, board member and leader with 30 years experience building successful brands and teams. Made a Fellow of The Marketing Society in 2025.Commercially and strategically astute and complemented by creative flair, I have consistently demonstrated the ability to profitably develop and grow a wide portfolio of brands across the food and drink sectors, and manage a diverse range of agencies to create strong, award-winning integrated comms campaigns, TV ads and packaging as well as leading and launching many high profile innovation projects on time and on budget. I am well networked and a strong, confident communicator known for personal authenticity, hard work, thoroughness and leading by example. I bring bucketloads of energy and enthusiasm to a business and I love connecting great people to achieve great things. Throughout my career, I have consistently shown that I can develop myself and others to achieve stretching goals and results.In my own time, I\'m a passionate supporter of small businesses & women in business and I sit on the Advisory Board of the EWIL (Executive Women in Leadership) Network in Scotland. I enjoy mentoring, especially those at the early stage of their career. I’m also in my 11th year in an active parent council position, currently as co-chair of our local high school PC. Specialities and functional interests: Food & Drink Marketing, agency management, branding, marketing strategy, packaging design & branding, Marketing Communications, PR, TV advertising & media, digital marketing, Scottish brands, content development, consumer research, innovation and new product development, company culture & employee engagement, marketing around health/wellbeing
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