Emma Hayes
Social Media Analyst @Hill's Pet Nutrition
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WORK HISTORY
Social Media Analyst @Hill's Pet Nutrition
Kansas City, MO, US
Spearheading the UGC Omnichannel Strategy; established a continuous content pipeline and launched an on-site shoppable gallery that consistently outperforms social media engagement benchmarks- Devised the content strategy and orchestrated the launch of the organic \"Pet Parent\" TikTok channel, managing end-to-end production to drive community growth from scratch- Directing analytics and social listening frameworks for Pet Parent and Professional ecosystems, leveraging insights to optimize content performance and fuel follower growth through cultural relevance- Launched a real-time social coverage strategy in partnership with PR, securing mass-market coverage (including USA Today) and driving high-volume interactions for high-profile premieres- Managed QA and Governance for the Core Influencer Program, enforced FTC adherence and strict brand safety standards across all creator assets.
EDUCATION
University of Leeds
Study abroad, Business, Management, Marketing, and Related Support Services
The University of Kansas
Journalism, Strategic communications
ABOUT EMMA HAYES
Social Media & Digital Engagement Strategist
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