Emma Dano
VP Marketing @Lengow
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WORK HISTORY
VP Marketing @Lengow
Nantes, FR
EDUCATION
The University of Huddersfield
Master of Science (M.Sc.), International Business Management
ENC
Licence, International Business
ENACOM
BTS, International Business
SKILLS
ABOUT EMMA DANO
VP Marketing with 15+ years’ experience in the SaaS industry across the UK, France, and Germany. I specialize in building and scaling high-performing marketing strategies and go-to-market plans that increase brand awareness and drive measurable pipeline and revenue growth. I enjoy structuring and optimizing demand and lead generation engines through integrated, multi-channel campaigns (content, ads, newsletters, website, events, webinars, nurture programs, content syndication, press releases, etc.), always with a strong focus on ROI.My approach is both strategic and execution-driven: aligning marketing with business objectives, delivering the right message at every stage of the buyer journey, and enabling sustainable growth while increasing customer retention and loyalty. Results-oriented and positive, I strongly believe that customer satisfaction and value creation are key drivers of long-term success.Specialties: Marketing Strategy, Go-to-Market, Demand Generation, Lead Generation, ABM Marketing, Field Marketing, Event Management, Email Marketing, Content Marketing, ROI & Performance Tracking, HubSpot, WordPress, Salesforce.com.French native speaker & fluent in English.
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