Emily Neuman
Director of Marketing Strategy & Operations @Perot Museum of Nature and Science
Signup · Get unlimited contacts
WORK HISTORY
Director of Marketing Strategy & Operations @Perot Museum of Nature and Science
Dallas, TX, US
Lead data-driven, audience-focused marketing strategies to grow attendance, deepen engagement, and strengthen the Museum’s brand. Oversee integrated campaigns, digital innovation, and operational excellence to deliver measurable impact- Develop and execute comprehensive marketing strategies aligned with institutional goals- Drive audience growth through segmentation, personalization, and behavioral insights- Oversee digital strategy, including website optimization, SEO/SEM, and online experience- Manage CRM and marketing automation to deliver personalized lifecycle campaigns- Lead integrated paid, owned, and earned media plans and partnerships- Establish scalable marketing operations, processes, and performance reporting- Collaborate cross-functionally with exhibitions, programs, and institutional teams- Mentor and lead a high-performing marketing team, consisting of a Senior Manager of Marketing Strategy, Marketing Operations Specialist, and Graphic Designer
EDUCATION
Florence University of the Arts
Apicius International School of Hospitality
Purdue University
Master of Science (M.S.), Communication
Purdue University
Graduate Certificate, Strategic Communication Management
University of Arkansas
Bachelor of Science (B.S.), Hotel and Restaurant Management
SKILLS
ABOUT EMILY NEUMAN
I’m a brand and marketing strategy leader with 14+ years of experience across museums, arts & culture, hospitality, music, and tourism. I focus on connecting organizations to audiences through clear strategy, thoughtful storytelling, and communications that feel human, relevant, and intentional.I’m currently Director of Marketing Strategy & Operations at the Perot Museum of Nature and Science, leading marketing strategy at the intersection of brand, communications, and execution. My work centers on setting strategic direction, stewarding how the brand shows up across campaigns and touchpoints, and building the processes, partnerships, and teams that support that work.Previously, I led marketing strategy and communications at Crystal Bridges Museum of American Art and the Momentary, playing a key role in launching and defining the Momentary’s brand and audience, while overseeing a $2M+ annual media program and leading audience-centered campaigns across exhibitions, live music, and institutional initiatives. Earlier in my career, I was Brand Marketing Manager at 21c Museum Hotels, where I helped shape a national brand rooted in contemporary art and hospitality.I’m most effective in environments where strategy and storytelling work together — and where marketing and communications serve as connective tissue between mission, audiences, and meaningful experiences.Focus areas:Brand strategy • Marketing & communications strategy • Integrated campaigns • Audience development • Messaging & storytelling • Media & agency management • Cross-functional leadership
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.