Emily Lapkin
Head of Marketing and Communications @Neurotrack
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WORK HISTORY
Head of Marketing and Communications @Neurotrack
Redwood City, CA, US
Lead full-funnel marketing strategy for digital cognitive screening platform, spanning demand gen, media buying, events and webinars, email automation, and content.Launched performance-driven campaigns that grew lead volume.Develop B2B and B2C content strategy and contribute to UX copy for all products.Oversee website, SEO/SEM/AI-driven search strategy, thought leadership, and investor communications.Collaborate with sales, product, engineering, and clinical teams to drive adoption and engagement.
EDUCATION
Northwestern University
Bachelor of Science, Journalism
SKILLS
ABOUT EMILY LAPKIN
Strategic marketing executive with experience leading high-impact marketing, brand, and content initiatives across healthcare SaaS, wellness, and digital health. Proven track record scaling marketing functions for early-stage and growth companies, resulting in multiple successful acquisitions. Adept at building and mentoring cross-functional teams, aligning strategy with business goals, and driving revenue through data-informed, omnichannel marketing programs. Passionate about mission-driven brands and the intersection of storytelling, behavioral science, and digital innovation.
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