Emily Weston

Brand and Digital Manager @Mr Jones Watches

London, GB

Working independently to enhance and manage the business in all areas of branding, marketing and communications, this includes but is not limited to- WEBSITE: Designing and managing two e-commerce stores on Shopify (front-end development, SEO copywriting, product uploads, blog post writing, overall maintenance)- SEO: Dramatically improving the stores organic Google rankings through constant SEO work (on the website, social media platforms and through blog posts)- BRANDING: Developing a distinctive brand image, identity and personality - through physical and online shop design and marketing and communication materials (designing and creating banners, posters, leaflets, and flyers for events). Including sourcing and arranging photography for the brand- COPYWRITING: Writing regular engaging and SEO friendly content for the businesses blog- SOCIAL MEDIA: Developing and managing all social media platforms - Facebook, Instagram, Twitter, YouTube and Tiktok- PPC / ADVERTISING: Managing ads, budget and assessing the quality of our Google advertising (display, search and shopping) as well as Facebook and Instagram advertising- EMAIL MARKETING: Creating and sending all email marketing campaigns through ActiveCampaign (was previously Mailchimp and Campaign Monitor)- MEASURING PERFORMANCE: Using Google Analytics to measure the websites effectiveness and keep track of referrals, as well as creating monthly and annual digital performance reports. I use this information to inform my ongoing work and to ensure the companies continued growth- COLLABORATING: Sourcing and working with professional photographers to maintain and develop the brand image. PR: Contacting, writing press releases and negotiating with print and digital press as well as digital influencers for regular brand features and articles.MANAGEMENT: Managing all of the above, reporting back to the company director on progress. Also managing a small team of marketing assistants.

The Institute of Direct and Digital Marketing (IDM)

Award, Digital copywriting

London College of Fashion, University of the Arts London

Bachelor of Arts (B.A. Hons), Fashion Branding & Marketing

London College of Fashion, University of the Arts London

FdA Fashion Retail Branding & Visual Merchandising, Retail Branding and Visual Merchandising

CIM | The Chartered Institute of Marketing

Facebook & Instagram (Meta) Advertising

London Web Factory

Certificate, Search Engine Optimisation (SEO)