Emily Cooper Dick
Director, Demand Generation @Cvent
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WORK HISTORY
Director, Demand Generation @Cvent
Vancouver, BC, CA
Lead a team managing large-scale programmatic demand initiatives, directly driving Event Cloud marketing qualified leads, sales qualified leads, and pipeline. Expertise spans email nurture, webinars, website conversion, podcasts, and video.Revenue Generation & Leadership: Consistently delivered the majority of prospect MQLs, SQLs, pipeline and attributed revenue through strategic program leadership.Platform & Product Collaboration: Instrumental in the 2020 launch of Cvent Attendee Hub and the 2023 launch of Cvent Webinar, collaborating with product teams for optimal conversion and scalability.Conversion Optimization: Enhanced website conversion points (e.g, Request Demo, pricing pages) and optimized YouTube as a vital search and view channel with targeted video content.Best-in-Class Nurture: Designed Cvent\'s highest-performing email nurture campaigns, effectively guiding prospects based on interest.MarTech & Data Proficiency: Expert in Salesforce, marketing automation, and ABM, leveraging technology and data (via weekly KPI tracking) to drive strategic decisions and optimize channel performance.
EDUCATION
British Columbia Institute of Technology
Diploma, Marketing
SKILLS
ABOUT EMILY COOPER DICK
My 18-year career as a revenue marketing leader has been dedicated to delivering profitable marketing campaigns and strategies. I excel at ensuring marketing directly contributes to revenue goals, leveraging my expertise in demand generation and marketing operations. I\'m particularly skilled at leading teams with data-driven insights and am known for my disruptive innovation in finding new ways to achieve targets, drive leads, and optimize processes for superior results.MARKETING SYSTEMSSalesforce Certified Administrator 20••••22Marketo Certified & 2X ChampionCvent Event ManagementVidyardDescriptDriftSendoso, ReachdeskPathFactoryVismeDemandTools and PeopleImportChili PiperLeadGnomeMoz, SEMrush, FullstorySeismicGoToWebinar, Webex, ON24, Cvent WebinarSpeaking opportunities: Inbound 2022 Virtual on creating buzz for webinarsCvent CONNECT 20••••25 on Martech, Salesforce integration and Webinars2014 Marketo Summit in San Francisco on Lead Scoring
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