Emily Chen

Global Marketing Manager @Igm Consulting

Manchester, GB

Managing all marketing for the company and activities within the marketing department. • Developing the marketing strategy for the company in line with company objectives.• Co-ordinating marketing campaigns with sales activities.• Creation and publication of all marketing material in line with marketing plans.• Planning and implementing promotional campaigns.• Manage and improve lead generation campaigns, measuring results.• Overall responsibility for brand management and corporate identity• Preparing online and print marketing campaigns.• Monitor and report on the effectiveness of marketing communications.• Creating a wide range of different marketing materials.• Working closely with design agencies and assisting with new product launches.• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.• Analysing potential strategic partner relationships for company marketing.• Provide clients with China market insights.