Emily Carter
Product Manager @Blue Cross and Blue Shield of Alabama
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WORK HISTORY
Product Manager @Blue Cross and Blue Shield of Alabama
US
Focused on streamlining processes around our products across the entire organization and therefore increasing efficiency, helping to make a better product and ultimately improving customer engagement.* Streamlining communication between the product teams and other teams in the organization* Standardizing business processes, such as planning, budgeting, and reporting, to facilitate product development* Promoting product innovation by creating seamless experimentation processes* Managing the product tech stack to ensures effective employment of resources* Overseeing product quality assurance and identifying product improvement opportunities * Collecting, organizing, and analyzing product data to help product management make informed decisions* Setting up onboarding and training programs to keep the team at its best performance* Supporting Sales and Product Marketing to sharp go-to-market strategies and improve customer experience
EDUCATION
The University of Texas at Austin
Business Administration and Management, General
University of Phoenix
Bachelor of Science, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT EMILY CARTER
I am an accomplished project manager, proposal specialist and problem solver, well-versed in marketing, sales collateral, and new business development, brand positioning, management and client relations. I am a visionary leader that knows where to go, and how to articulate that vision to others. My enthusiasm and forward thinking partnered with creativity, competency, and ability to solve problems in customer-focused markets such as increasing brand loyalty, overall sales and conversions. I have coordinated management of multiple related marketing and event projects that generated leads, increased the number of quality recruits, and raised brand awareness. The programs have beend directed towards overall brand strategies, integrated marketing programs such as promotional programs, managing account teams, direct marketing programs, marketing automation for business and other organizational marketing objectives for the government. My experience includes eleven years of experience in the banking and financial services industry, in which I managed the largest retail branch in the Alabama region, maintained a book of business as a relationship manager for professional/affluent clients and business owners, and trained and developed sales and operations employees.My core competencies are:Market Research & Analysis Customer Service and Client RelationsProject Planning & ManagementFamiliarity with Military CultureRecruiting and Retention MarketingProgram Design, Development, and ImplementationCreative Team LeadershipCompetitive AnalysisDeveloped Brand and StrategySales & Marketing LeadershipRetention Marketing Managed MarketingAgency RelationshipsMarketing DisciplinesIncreased Lead GenerationDigital Marketing StrategyWeb & Print ContentMessaging StrategyDeveloping integrated marketing campaignsProposal WritingMarketing ProfessionalsBusiness Improvement & Problem ResolutionTraining & DevelopmentFinancial Analysis & Report Documentation
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