Emily Smith

Senior Digital Marketing Manager @The 1916 Company

Philadelphia, PA, US

Leading the digital marketing team across website management, social media, email marketing and content creation. Strategizing the digital marketing experience, taking high level ideas and organizing into campaigns and directions across platforms and channels SEO optimization and recommendations across channels and providing direction for the editorial channel Optimization of digital content Utilization of analytics and keyword planning Overseeing the implementation & running of email campaigns A/B Testing of emails; subject lines, content, send times Growing the email subscribers by 110% in a year, using sweepstakes and targeted signups Setting up of automated campaigns; welcome series, lapsed clients, post purchase emails and lead nurturing emails within Salesforce Collaborative development of creative content Social distribution of media Online & offline direct marketing Working closely with the creative team for asset development Strategic planning for growth across channelsThe 1916 Company (formerly WatchBox, Govberg) is redefining the luxury watch experience. We are the world’s leading e-commerce platform for the buying, selling and trading of pre-owned luxury timepieces; fueled by technology, innovation and unmatched global experience in the high-end watch market. Trust, pricing transparency and authentication are central tenants to The 1916 Company platform, with each timepiece thoroughly evaluated by the company’s in-house master watchmakers.The 1916 Company timepieces and services are readily available within private showrooms globally, as well as online, The 1916 Company App for iOS and Android devices – on YouTube as The 1916 Company Studios. Stay connected through Instagram @the1916company.

Drexel University

Bachelor of Science (B.S.), Photography