Emily

Director of Ecommerce & Digital Marketing @Cc114 Sales & Marketing Services Ltd

Toronto, ON, CA

eCommerce Management: Monitored the process and status of products’ onboarding, inventory feeding, payments tracking, contract signing, and customer services online at all retailers in Canada, e.g. Walmart, Canadian Tire, Loblaws, Best Buy, Home Depot, Home Hardware, Staples, Amazon, etc; Led the periodic audit of digital assets on all retailer platforms.• Digital Marketing and Market Analysis: By mastering the Google Analytics, Google Ads, Amazon Advertising etc. tools, managed and optimized the SEO, ROI, ROAS, CPC, and CPA to drive the revenue; Led the planning and execution of marketing strategy and drove the eCommerce sales to hit the business targets for clients; Increased brand exposure in Canada; Conducted the market research and analysis; Developed social media marketing strategy and eCommerce promotional planning and calendar; Redesigned and launched the new website.• Key Account Management: Led the line reviews, promotion planning, seasonal program and pricing strategy discussion with clients; Achieved sales targets and analyzed data for forecasting, replenishment, promotions, and demand planning; Prepared presentations, sell sheets, catalogues for product pitching.

Beijing International Studies University

Bachelor of Arts - BA, School of International Communication

University of Toronto

Digital Marketing Management

Seneca Polytechnic

Diploma with High Honours, Business/Commerce, General

Google Skillshop

Certificate, Google Ads

Google Analytics Academy

Certificate, Google Analytics

Renmin University of China

Postgraduate Certificate, Diplomacy, Public Relations, School of International Studies