Emily Sumalpong
Brand Marketing Lead @AMH
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WORK HISTORY
Brand Marketing Lead @AMH
Las Vegas, NV, US
Own the end-to-end brand marketing function, overseeing the execution of integrated brand strategies and campaigns that drive brand awareness, lead generation, and customer acquisition across priority channels- Lead brand marketing operations and go-to-market (GTM) initiatives, including website optimization, customer journey development, content strategy, campaign planning, and performance reporting to support business growth and brand equity- Lead cross-functional collaboration across ecommerce, customer experience, demand generation, content, social, email, and paid media teams to ensure cohesive brand storytelling, consistency, and impact across digital and traditional channels- Partner closely with senior internal stakeholders to translate business objectives into brand marketing initiatives that influence awareness, perception, preference, and consideration throughout the customer lifecycle- Oversee and manage external agency and vendor relationships, including creative agencies and photographers, to develop high-quality brand assets while ensuring adherence to brand standards, legal, and compliance requirements- Drive project governance, timelines, and budget management, ensuring marketing initiatives are delivered on time, on budget, and aligned with strategic priorities.
EDUCATION
University of Nevada-Las Vegas
Bachelor of Science (B.S.), Marketing
SKILLS
ABOUT EMILY SUMALPONG
I\'m a marketing professional who has over 15 years of experience in e-commerce, gaming, and the hospitality industry as well as a Bachelor of Science degree in Business Marketing.I have extensive knowledge in brand marketing, project management, brand partnerships, marketing communications, marketing collateral, special event coordination, trade show planning and customer service. I\'m a determined, goal-oriented individual who is passionate about marketing. I have experience working for great companies such as Zappos.com, Inc, Konami Gaming, Inc, and Henry Schein, Inc. I\'ve been fortunate to work on marketing collaborations with Adidas, Crocs, The North Face, Swarovski, Columbia, Fjallraven, Keen, Vionic, Sorel, Olukai, Skechers, Stride Rite, and more!I indulge in any opportunity to learn and expand my knowledge. I\'ve enjoyed building relationships during my career and am interested in creating more. Please feel free to message me if you\'d like to join my network.
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