Emily Redhead

Experience Designer @Ibm Ix

London, GB

UK National Healthcare App Service Design LeadEstablished service design and user-centric best practices, leading a team of 8 skilled service designers. Collaborated with service managers and product owners to align user objectives with government policy objectives. Introduced design concepts, set strategic directions, and embedded best practices.IBM Healthcare Business TransformationLed internal business transformation activities to reshape the operating model. Taking a people-led approach, introduced new governance structure, communication approaches and targetbusiness design approaches to ensure more efficiency within the team. Pioneered activities as the Chief Happiness Officer to drive greater engagement across the team to reduce attrition.bp Pulse Service Design LeadFocus on enhancing bp Pulse new member onboarding and EV charging experience. Established Service Design practices and led cross-functional teams to improve user satisfaction and engagement, and supported business in designing and identifying approach to implement a new target business design.