Emily Lawley
Commercial Marketing Lead @Booktrust
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WORK HISTORY
Commercial Marketing Lead @Booktrust
EDUCATION
Grantham College
AS Level Law, A Level English Literature, English Language, Media Studies, English Language and Literature, General
The University of Edinburgh
Master of Arts (MA), English Literature (British and Commonwealth)
Edinburgh Napier University
Postgraduate Diploma, Journalism
SKILLS
ABOUT EMILY LAWLEY
A two-time university graduate who is a passionate and values-driven communications and marketing expert with a strong background in strategic marketing, project management, content writing and leadership.Notable achievements- Ran FareShare\'s first B2B-focused advertising campaigns across LinkedIn and paid partner activity. Propelled the charity\'s LinkedIn profile to the top spot of the Organic Content Engagement Ranking list, above all other UK food charities- Redeveloped Family Fund Business Services website and implemented an omnichamnnel marketing and communications strategy which resulted in consistent increases in month-on-month MarComms metrics for two years- Achieved Family Fund Business Services\' first-ever new business leads through digital marketing- Managed the communications for the launch of a new, interactive Christmas event for an award-winning children\'s attraction William\'s Den including engaging with social media influencers- Developed a suite of 18 videos for the University of York’s Accommodation Team in collaboration with DigiFish- Streamlined the process for sending the University of York\'s weekly all-staff digest email to take 1 day instead of 3- Developed a new suite of web pages for the Finance Team at the University of York for their Staff Finance information: condensing 117 pages into 32 pages on the main University website on new templates- Project-managed Smith & Nephew\'s first-ever patient-facing website for their biggest brand, ALLEVYN- Secured of funding from external suppliers between December 2014 – February 2015 to re-invest into Costcutter\'s Digital Strategy, the most Costcutter’s Digital Marketing Team has raised in its history- Launched seven new customer-facing websites and one new retailer portal for Costcutter- Project-managed VisitScotland\'s famous \'Surprise Yourself\' website through its transition to the Spring/Summer 2012 campaign.I am a dedicated professional who brings passion and energy to every project. I have worked in the charity, education, leisure and tourism and FMCG sectors and my focus now is working for organisations whose missions and values align with my own. My specialisms are: Feature and article writing (both print and online); editorial; content planning; strategy development; email marketing; relationship management and project management.
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